Ulrick Noel, who divides his time between Mexico and the U.S., is a Director of the Advisory Board of Pacific Waterfront Partners. His focus is on entrepreneurialism and he will assist PWP in achieving its goals in equity, diversity, and inclusion (EDI).

Ulrick is Managing Director at The Entrepreneurship Institute for Tec de Monterrey, the most prestigious private university in Latin America and ranked 5^th in the world for entrepreneurship. Until recently, he was Digital Transformation and Innovation Lead for Deloitte Consulting. He is also a seasoned Endeavor Mentor, a dedicated senior lecturer at several graduate schools and serves on the board of several companies and NGOs.

Previously, Ulrick was the CEO and Co-Founder of Rocket Internet in Latin America, launching Linio.com and Easy Taxi. He also served as General Manager for Latin American Bridge by Coca-Cola. He has invested in different Venture Capital Funds, started more than fourteen companies across different industries, served as manager for Bain & Company and A.T. Kearney, and CEMEX – a leading global building materials company in six different countries. Ulrick holds an MBA from MIT Sloan and a Bachelor of Science from Tec de Monterrey.